![]() And all Cole had to do was give that talent a platform to express. We mentioned earlier that Chicago is a city with a lot of talent. But one thing that Cole Bennett has that other brands don't is his roots. The visionary mind of Cole Bennet helped him succeed in an overly competitive market. The strong emphasis on visuals and well-thought-out music videos makes Lyrical Lemonade a key player in the industry. ![]() While no doubt the game is changing, rappers and hip-hop artists rely on music videos more than ever. When we think about the successful formula behind the brand, we have to look at modern rap as a whole. Only the best of the best made it to fame, but that doesn't mean the tier below weren't great rappers and hip-hop artists. From Kanye West to Chief Keef to Chance the Rapper, Chicago has consistently produced excellent talent.īut speaking to Genius, Cole said that the Chicago underground scene didn't have the tools to make it work. The Chicago underground scene is notorious for producing some of the biggest hip-hop and rap names. Speaking in an interview regarding how his multi-million dollar brand came to be, Cole said: "It's really just being in a city with lots of hungry people that want to do something special". ![]() Nowadays, Lyrical Lemonade is worth around $10 million, while Cole Bennett himself has a healthy net worth it’s around $2 million and growing. The whole point of the blog was to deliver news on the Chicago rap and hip-hop scene. He started Lyrical Lemonade as an internet blog while in his high-school days. Cole Bennett is the mind behind the project. The whole thing came to be thanks to one man, and one man only. But it's not a clothing brand or a make-up brand, or even a juice brand, it's a brand that makes awesome music videos. Simply said, Lyrical Lemonade is a brand and a huge name. So with all that out of the way, let's jump right into it. In this article, we will look at the world-renowned Lyrical Lemonade brand and look at why is it so popular. The song turns out to be a banger, and now your whole recommendations tab features music videos from prominent young rappers from westside Chicago.īut what is Lyrical Lemonade and why are they making music videos for some of the biggest stars in the rap game? If you're looking for answers, then you're at the right place. No doubt you've come across a Lyrical Lemonade music video before.
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